Semiotic Narrative Analysis: Jewish Voice for Peace’s Alternative Media Narration

Syifa Azzahra, Tri Hastuti Nur Rochimah, Muhammad Raqib Mohd Sofian

Abstract


Mainstream media has huge role in constructing reality since it can build majority’s perspective. In some issues, the core encounter to challenge it is forming alternative media to resist the public opinion. This research aims to analyze the semiotic narrative in Jewish Voice for Peace's Instagram content regarding the representation of Jewish and Judaism in the context of Israel-Palestine conflict. The researcher used qualitative method with narrative analysis approach. The data were collected from feed articles related to the existing cases and analyzed using Julien Greimas model, such as Mythical Actantial and Semiotic Square. The research result showed that Jewish Voice for Peace represents Jewish and Judaism as non-Zionist identity and the advocate for Palestinian rights. Thus, this alternative media provides more critical interpretation to the audience, including the existence of Jews’ power in speaking their voice within worldwide society.

 


Keywords


Keywords: Semiotic Narrative, Jewish Voice for Peace, Alternative Media, Instagram, Representation

Full Text:

PDF

References


Atton, C. (2002). Alternative Media. London: Sage Publications.

Berger, P. L., & Luckmann, T. (1966). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Anchor Books.

Butler, J. (2012). Parting Ways: Jewishness and the Critique of Zionism. Columbia University Press.

Butler, J. (2017). On Antisemitism (Jewish Voice for Peace): Solidarity and the Struggle for Justice. Chicago: Haymarket Books

Cushion, S. (2024). Beyond Mainstream Media: Alternative Media and Future Journalism. Oxon: Routledge

Denzin, N. K., & Lincoln, Y. S. (2011). The Sage Handbook of Qualitative Research (4th ed.). SAGE Publications

Eriyanto. (2013). Analisis Naratif: Dasar-dasar dan Penerapannya dalam Analisis Teks Berita Media. Jakarta: Kencana

Goldscheider, C. (2010). The Future of World Jewish Communities. In J. R. Baskin & K. Seeskin (Eds.), The Cambridge Guide to Jewish History, Religion, and Culture. Cambridge: Cambridge University Press

Gitelman, Z. (2009). Religion or Ethnicity?: The Evolution of Jewish Identities. New Brunswick: Rutgers University Press

Greimas, A. J. (1983). Structural Semantics: An Attempt at a Method. University of Minnesota Press

Greimas, A. J. (1983). (1987). On Meaning: Selected Writings in Semiotic Theory. University Minnesota Press

Greimas, A. J., & Courtes, J. (1982). Semiotics and Language: An Analytical Dictionary. Indiana University Press

Goffman, E. (1959). The Presentation of Self in Everyday Life. Doubleday.

Luhmann, N. (2000). The Reality of the Mass Media. Stanford: Polity Press

Mearsheimer, John J. & Walt, Stephen M. (2008). The Israel Lobby and US Foreign Policy. London: Penguin UK

Roth, L., & Valman, N. (2015). The Routledge Handbook of Contemporary Jewish Cultures. Routledge

van Dijk, T. A. (1998). Ideology: A Multidisciplinary Approach. Sage Publications.

West, Richard & Turner, Lynn H. (2018). An Introduction to Communication. Cambridge University Press

Baugut, P. (2022). Perceptions of Minority Discrimination: Perspectives of Jews Living in Germany on News Media Coverage. Journalism & Mass Communication Quarterly, 99(2), 414–439. https://doi.org/10.1177/1077699020984759

Demir, Deniz. (2020). A User Research on Alternative Media. Athens Journal of Mass Media and Communications. 9(1), 39-56. DOI: https://doi.org/10.30958/ajmmc.9-1-3

Fardiah, D., et. al. (2023). Instagram Content Impact on Digital Literacy Capability. Jurnal ASPIKOM. 8(1), 79-94. http://dx.doi.org/10.24329/aspikom.v8i1.1219

Haanshuus, B. P., & Ihlebæk, K. A. (2021). Recontextualising the news: How antisemitic discourses are constructed in extreme far-right alternative media. Nordicom Review. 42(S1), 37–50. https://doi.org/10.2478/nor-2021-0005

Hadylaya, Michael Herdi. (2023). Female Representation on Baknotes: A Semiotic Analysis of 2022 Indonesia Banknotes. Jurnal ASPIKOM. 8(1), 109-122. http://dx.doi.org/10.24329/aspikom.v8i1.1253

Priadi, Ribut, & Thariq, Muhammad. (2023). Reconstruction of Communicative Rationality: A Study on the Digital Mass Media Society in Indonesia. Jurnal ASPIKOM. 8(2), 273-286. http://dx.doi.org/10.24329/aspikom.v8i2.1326

Shahzad, F., Qazi, Tehmina A., & Shehzad, Rida. (2023). Framing of Israel and Palestine Conflict in RT news, Al-Jazeera CNN & BBC News. Global Digital & Print Media Review. 6(2), 1-14. https://doi.org/10.31703/gdpmr.2023(VI-II).01

Witriani. (2019). Jews in Holywood, Altering Image through Religious Cinema. A Journal of Culture, English Language, Teaching & Literature. 19(2). 201-221. https://doi.org/10.24167/celt.v19i2.519

Yoedtadi, Moehammad Gafar & Muhammad Adi Pribadi. (2020). Alternative Media as Counter-Hegemony: A Case study of Konde.co and Magdalene.co. Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020). 492, 99-107. DOI: 10.2991/assehr.k.201209.013

Ziaee, A., Lee, J., van Sterkenburg, J., & van Hilvoorde, I. (2024). Media and Representation of Others. Case of Iran in the 2020 Tokyo Olympics. European Journal for Sport and Society, 21(4), 393-410. https://doi.org/10.1080/16138171.2024.2345950

Jewish Voice for Peace Official Website. [Online]. Retrieved from: https://www.jewishvoiceforpeace.org/




DOI: http://dx.doi.org/10.24329/aspikom.v11i1.1630

Refbacks

  • There are currently no refbacks.


     

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Web Analytics