Strategi Public Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN)

Novi Anggraeni, Mukarto Siswoyo, Farida Nurfalah

Abstract


Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1). Knowing the planning public relations strategies in support of marketing; 2). Knowing the kinds of public relations activities; 3). Knowing the packaging contents of the message of the communication media used; 4). Knowing the effect to be achieved; and 5). Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero) APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM), a local television talk show in Cirebon (RCTV), cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication
media and the lack of communication superiors and subordinates

Keywords


Strategic Public Relations, Marketing, PLN

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References


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Sumber Lain:

Keputusan Direksi PT PLN (Persero) No. 120. K/010/DI R/2002 tanggal 27 Agustus 2002, PT. PLN (Persero) Unit Bisnis Distribusi Jawa Barat berubah lagi namanya menjadi PT. PLN (Persero) Distribusi Jawa Barat dan Banten.

Keputusan Direksi PT PLN (Persero) No. 28. K/010/DIR/2001 tanggal 20 Februari 2001 yang menjadi landasan hukum perubahan nama PT. PLN (Persero) Distribusi Jawa Barat menjadi PT. PLN (Persero) Unit Bisnis Distribusi Jawa Barat.

Pengumuman PLN Exploitasi XI No. 05/DIII/Sek/1975 tanggal 14 Juli 1975, PLN Exploitasi XI diubah namanya menjadi Perusahaan Umum Listrik Negara Distribusi Jawa Barat.

Peraturan Pemerintah Republik Indonesia No. 23 Tahun 1994 pada tanggal 16 Juni 1994, Perusahaan Umum Listrik Negara Distribusi Jawa Barat diubah lagi menjadi Perusahaan Perseroan (Persero) dengan nama PT. PLN (Persero) Distribusi Jawa Barat.

Website:

(www.pln.co.id di akses pada tanggal 3 April 2013, pukul 19.00 WIB)




DOI: http://dx.doi.org/10.24329/aspikom.v2i3.71

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