Environmental Communication Model in Bengkalis’s Mangrove Ecotourism Development

Yasir Yasir, Nurjanah Nurjanah, Nova Yohana

Abstract


Damage to mangrove forests and abrasion are the main problems on the coast of the Bengkalis Regency. Conservation of mangrove forests by making community-based ecotourism is the best solution to this problem. This paper aims to explain the environmental communication model in the development of mangrove ecotourism. This research used a qualitative method with case studies. The results showed that environmental communication is an essential component in the successful development of mangrove ecotourism. Environmental communication planning had at least four stages, namely problem analysis, audience analysis, and goal setting; selection of communication channel and media; message development and media production; and implementation accompanied by evaluation.The model of environmental communication in the development of mangrove ecotourism in Bengkalis Regency was carried out by empowering community groups based on deliberation and mutual cooperation. Environmental communication must be integrated and managed creatively by using various communication methods and channels.

Keywords


Communication planning; environmental communication; ecotourism; empowerment; mangroves

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DOI: http://dx.doi.org/10.24329/aspikom.v5i2.692

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