Empowered Women & Social Media: Analyzing #YourBeautyRules in Cyberfeminism Perspective

Nicky Lestari, Andi Nur Fadilah, Eka Wenats Wuryanta

Abstract


This research aims to explain about cyberfeminism. It is a part of the new media discourse, discussing mainly the context of the development and empowerment of women. The main approach of this research was a qualitative approach, which included research methods of literature and documentative studies. This method mostly analyzed content through the perspective of cyberfeminism and how the Female Daily Network built campaigns through #YourBeautyRules content. This research showed that the campaign was built with narratives based on the experiences of FDN employees and some vloggers in Indonesia. This campaign has the potential to educate, motivate, and develop women so that they can prioritize character and self-development.


Keywords


Cyberfeminism; campaign; female daily network

Full Text:

PDF

References


Alatas, S., & Sutanto, V. (2019). Cyberfeminisme dan Pemberdayaan Perempuan Melalui Media Baru. Jurnal Komunikasi Pembangunan, 17(2), 165-176. doi:10.29244/jurnalkmp.17.2.165-176

Chandra, O. (2016, Mei). Identitas Diri Antara Dunia Maya dan Realita - Virtual Identity. Retrieved April 7, 2020, from kompasiana.com: Chandra, O. (2016, Mei). Identitas Diri Antara Dunia Maya dan Realita - Virtual Identity. Diakses April 07, 2020 dari https://www.kompasiana.com/oktianchandra/identitas-diri-antara-dunia-maya-dan-realita-virtual-identity_573aad07b17a612907d6f96d

Female Daily Network. (2018, Maret 16). Be Proud of #YourBeautyRules | Jakarta X Beauty 2018 by Female Daily. Retrieved Desember 30, 2019, from FemaleDailyNetwork: https://www.youtube.com/watch?v=KAHB66E69sQ

Female Daily Network. (2018, Mei 22). Rachel Goddard, Soraya Hylmi, Allyssa Hawadi, Sharing Pengalaman Body Shaming #YourBeautyRules. Retrieved Desember 30, 2019, from FemaleDailyNetwork: https://www.youtube.com/watch?v=u30ue893kEk

Female Daily Network. (2019). About Us. Retrieved Desember 30, 2019, from Female Daily Network: https://femaledaily.com/about

Gajjala, R. (1999). Internet Constructs of Identity and Ignorance: ‘Third-world’ Contexts and Cyberfeminism. Works and Days 33/34,35/36 Vol.17&18., 117-137.

Griffin, E. (2012). A First Look at Communication Theory (8th Ed.). New York: Mc Graw Hill.

Handy, L. M. (2001). Cyberfeminism: Virtual, Activism, Real, Change. Honours.

Hesse-Biber, N. S. (2007). Feminist Research Practice. California: Sage publication.

Indrianingsih, C., & Kurniadi, O. (2019). Hubungan Antara Online Review Produk Make It Glow Dewy Cushion Pixy Pada Aplikasi Female Daily Dengan Minat Beli Member Beautiesquad. Prosiding Hubungan Masyarakat Vol 5, No 2 (pp. 210-217). Bandung: P2U-LPPM UNISBA. Retrieved Januari 10, 2019, from http://karyailmiah.unisba.ac.id/index.php/humas/article/view/16774/pdf

Kanai, A., & Dobson, A. (2016). Digital Media and Gender. In N. A. Staples, The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies (1st ed., pp. 1-4). Chichester UK: Wiley-Blackwell. doi:https://doi.org/10.1002/9781118663219.wbegss653

Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi. Jakarta: PT Kencana Perdana.

Kurniasih, A., & Taher, A. (2018). Kepuasan Pengunjung Media Online femaledaily.com dalam Memperoleh Informasi (Studi Pada Mahasiswi Universitas Syiah Kuala). Jurnal Ilmiah Mahasiswa FISIP Unsyiah. Vol. 3, No. 2, 391-399.

Luthfia, A., Triputra, P., & Hendriyani. (2019). Indonesian Adolescents' Online Opportunities and Risks. Jurnal ASPIKOM, [S.l.], Vol. 4, No. 1. Agustus 2019, 1-13. doi:http://dx.doi.org/10.24329/aspikom.v4i1.445.

McQuail, D, Blumler, J. G, & Brown, J. (1972). Sociology of Mass Communication. London: Longman.

Mulyaningrum. (2015). Cyberfeminisme; Mengubah Ketidaksetaraan Gender melalui Teknologi Informasi dan Komunikasi. Seminar Nasional: “Jaringan dan Kolaborasi untuk Mencapai Keadilan Gender; Memastikan peran maksimal kajian gender, masyarakat sipil, dan negara”. Universitas Indonesia. Retrieved April 7, 2020, from https://www.researchgate.net/publication/312328703_Cyberfeminisme_Mengubah_Ketidaksetaraan_Gender_melalui_Teknologi_Informasi_dan_Komunikasi

Mutiaz, I. (2019). KONSTRUKSI REALITAS SIMBOLIK GENERASI MILENIAL MELALUI TEMA FANTASI SELEBGRAM DI MEDIA SOSIAL. Jurnal Sosioteknologi. Vol 18, No 1, 106-112. doi:http://dx.doi.org/10.5614%2Fsostek.itbj.2019.18.1.9

Nabeth, T. (2006). Understanding the Identity Concept in the Context of Digital Social Environments. FIDIS Deliverables, 74-91.

Piliang, Y. A. (2004). Posrealitas. Yogyakarta: Jalasutra.

Pillay, S. (2016, September 16). Greater self-acceptance improves emotional well-being. Retrieved Januari 15, 2020, from https://www.health.harvard.edu: https://www.health.harvard.edu/blog/greater-self-acceptance-improves-emotional-well-201605169546

Putri, H. K., & Fuady, M. (2018). Hubungan antara Tayangan Youtube “Female Daily Network” dengan Pemenuhan Kebutuhan Informasi Netizen. Prosiding Hubungan Masyarakat Vol 4, No 2, (pp. 708-712). Bandung: P2U-LPPM UNISBA. Retrieved Januari 10, 2020, from http://karyailmiah.unisba.ac.id/index.php/humas/article/view/11118/pdf

Rachmah, E., & Baharuddin , F. (2019). FAKTOR PEMBENTUK PERILAKU BODY SHAMING DI MEDIA SOSIAL. Prosiding Seminar Nasional & Call Paper Psikologi Sosial 2019 (pp. 66-73). Malang: Universitas Negeri Malang.

Rahman, F., & Fuady, M. (2019). Hubungan antara Electronic Word of Mouth pada Website Femaledaily.com dengan Citra Merek Produk Kosmetik Wardah di Kalangan Mahasiswi. Prosiding Hubungan Masyarakat Vol 4, No 2 (pp. 409-416). Bandung: P2U-LPPM UNISBA. Retrieved Januari 10, 2020, from http://karyailmiah.unisba.ac.id/index.php/humas/article/view/11118/pdf

Rahman, M. A. (2013). Women’s Empowerment: Concept and Beyond. Global Journal of Human Social Science Sociology & Culture, 13(6), 9-11. Retrieved April 4, 2020, from https://globaljournals.org/GJHSS_Volume13/2-Womens-Empowerment-Concept.pdf

Ritzer, R. G., & Goodman, D. J. (2009). Teori Sosiologi Klasik sampai Perkembangan Mutakhir Teori Sosial Postmodern. Yogyakarta: Kreasi Wacana.

Seltzer, L. F. (2008, September 10). The Path to Unconditional Self-Acceptance: How do you fully accept yourself when you don't know how? Retrieved Januari 16, 2019, from https://www.psychologytoday.com: https://www.psychologytoday.com/us/blog/evolution-the-self/200809/the-path-unconditional-self-acceptance

Setiadi, A. (2016). PEMANFAATAN MEDIA SOSIAL UNTUK EFEKTIFITAS KOMUNIKASI. Cakrawala (Jurnal Humaniora Universitas Bina Sarana Informatika). doi:https://doi.org/10.31294/jc.v16i2.1283

Suharnanik. (2018). Perempuan dan Teknologi Informasi dalam Perspektif Cyberfeminist. Journal of Urban Sociology, Vol. 1(No. 2), 4-13. doi:http://dx.doi.org/10.30742/jus.v1i2.566

Suryadi, I. (2010). Teori Konvergensi Simbolik. Jurnal Academia Fisip Untad, 426 - 437. Retrieved Januari 6, 2019, from http://jurnal.untad.ac.id/jurnal/index.php/academica/article/download/2305/1494

Susanto, E. H. (2017). MEDIA SOSIAL SEBAGAI PENDUKUNG JARINGAN KOMUNIKASI POLITIK. Jurnal ASPIKOM, [S.l.], VOl. 3, NO. 3, Sep. 2017, 379-398. Retrieved Januari 16, 2020, from http://jurnalaspikom.org/index.php/aspikom/article/view/123/131

Websindo. (2019, Januari). Indonesia Digital 2019: Media Sosial. Diakses Januari 8, 2020, tersedia:. Retrieved Januari 8, 2020, from Websindo: https://websindo.com/indonesia-digital-2019-media-sosial/




DOI: http://dx.doi.org/10.24329/aspikom.v5i2.664

Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License