Persuasi, Perilaku Merokok, dan Preferensi Anak Muda terhadap Pesan Kampanye Berhenti Merokok

Rifka Sibarani, Yudi Perbawaningsih

Abstract


This research attempts to revisit the research on the youth preferences on several quit-smoking Public Service Advertisements (PSA). These preferences are including several factors, such as different form, structure, and content of persuasive messages. The objective of this research is to test the possibility of the linkage between the smoking behaviors and smokers’ preferences on various quit-smoking advertisements, with 104 university students who labeled themselves as smokers took part in the survey. The results show that respondents are mostly heavy smokers and they tend to have both the negative and positive attitudes towards smoking. On the other hand, all respondents have seen at least one quit-smoking PSA. This shows that quit-smoking PSAs are solely not adequately effective to change smoking behaviors. The respondents tend to favor the PSAs with less fear-appeal, more rational messages with statistics, and in the form of audio-visual.

Keywords


perilaku merokok, preferensi pada pesan iklan, desain pesan iklan.

References


Carter, J. (2010). The Effect of Type of Message on Persuading an Audience to Engage in Organization Misconduct. Dissertation. Alliant International University, Los Angeles, California

Carter, T & Scollo, M. (2008). Cost-effectiveness of the Australian National Tobacco Campaign. Tobacco Control;17(6):379-84. Available from: http://tobaccocontrol.bmj.com/cgi/content/abstract/17/6/379

Ceron and d’Adda. (2015). E-campaigning on Twitter: The effectiveness of distributive promises and negative campaign in the 2013 Italian election. Journal New Media and Society. doi:10.1177/1461444815571915.

Christiani, Y., Dugdale, P., Tavener, M., & Byles, J. E. (2017). The dynamic of non-communicable disease control policy in Indonesia. Australian Health Review, 41(2), 207. doi:10.1071/AH15196

Eriyanto, E., & Zarkasi, I. (2017). Kampanye Bahaya Rokok dan Pendekatan Rasa Takut (Fear Appeal). Jurnal ASPIKOM, 3(2), 340-357. Retrieved from http://jurnalaspikom.org/index.php/aspikom/article/view/140

Frisby, C. (2006). A Matter of Life and Death. Effects of Emotional Message Strategies on African American Women’s Attitudes About Preventative Breast Cancer Screenings. Journal of Black Studies ,vol. 37 no. 1 hal. 103-126.

Hill D, Carroll T. (2003). Australia’s National Tobacco Campaign Tobacco Control;12:ii9-ii14

HPB. (2014). Health Promotion Board Unveils Two Pronged Strategy to Step Up Tobacco Control Effors on the World No Tobacco Day. Tersedia di https://www.hpb.gov.sg/article/health-promotion-board-unveils-two-pronged-strategy-to-step-up-tobacco-control-efforts-on-world-no-tobacco-day. Diakses pada 15 mei 2017

HPB. (2016). Health Promotion Annual Report. Tersedia di https://www.parliament.gov.sg/lib/sites/default/files/paperpresented/pdf/2015/S.144of2016.pdf/ Diakses pada 15 Mei 2017

Hurley, S., & Matthews, J. (2008). Costeffectiveness of the Australian national tobacco campaign. Tobacco Control, tc-2008

Jakarta Post. (2015). Ratifying FCTC will not threaten tobacco industry. Tersedia melalui http://www.thejakartapost.com/news/2015/12/21/ratifying-fctc-will-not-threaten-tobacco-industry-who-campaigner.html. Diakses 10 Juni 2017

Jeanne A., P. (2010). Tobacco control policy in Indonesia. Medical Journal Of Indonesia, Vol 19, Iss 4, Pp 215-6 (2010), (4), 215. doi:10.13181/mji.v19i4.551

Kementerian Kesehatan Republik Indonesia. (2016). HTTS 2016: Suarakan Kebenaran, Jangan Bunuh Dirimu dengan Candu Rokok. Tersedia di http:// www.depkes.go.id. Diakses 10 Juni 2017

____. (2013). Indonesia Merugi Bila Tidak Aksesi FCTC. Tersediad di http://www. depkes.go.id . Diakses pada 5 Juni 2017

Kertamukti, R. (2017). Komunikasi Visual Iklan Cetak Rokok di Indonesia Kurun Waktu 1950-2000. Jurnal ASPIKOM, 1(1), 91-108. doi:http://dx.doi. org/10.24329/aspikom.v1i1.10

Larson, Charles U. 2009. Persuasion Reception and Responsibility. California: Wadsworth Publishing Company.

LaVoie, N., Quick, B., Riles, J., & Lambert, N. (2017). Are graphic cigarette warning labels an effective message strategy? A test of psychological reactance theory and source appraisal. Communication Research, 44(3), 416-436.

Leon, F. (1957). A theory of cognitive dissonance. Evanston, Il: Row, Peterson

Momin, B. f., Neri, A., McCausland, K., Duke, J., Hansen, H., Kahende, J., & Stewart, S. (2014). Traditional and Innovative Promotional Strategies of Tobacco Cessation Services: A Review of the Literature. Journal Of Community Health, 39(4), 800-809. doi:10.1007/s10900-014-9825-y

O’ Keefee, D. (1990). Persuasion: Theory and Research. Newbury Park, CA: Sage Publications, 1990

Rosser, A. (2015). Contesting Tobacco-Control Policy in Indonesia. Critical Asian Studies, 47(1), 69-93. doi:10.1080/14672715.2015.997083

Senthilingam, M. (2017). Chain-smoking children: Indonesia’s ongoing tobacco epidemic. CNN News. Tersedia di https://edition.cnn.com. Diakses pada 9 Juni 2017

Tobacco Atlas. (2015). Indonesia: Country Fact Sheet. World Lung Foundation. Tersedia di http://www.tobaccoatlas.org/country-data/indonesia/. Diakses pada 10 Juni 2017

Webster, P. C. (2013). Indonesia: The tobacco industry’s “Weyland.” CMAJ : Canadian Medical Association Journal, 185(2), E97–E98. http://doi.org/10.1503/cmaj.109-4342

Wellings, K. & Macdowall, W. (2000). Evaluating mass media approaches to health promotion: a review of methods. Health Education;100(1):23-32.

West, R., Turner, H. (2010). Introducing communication theory: Analysis and application (Vol. 2). New York, NY: McGraw-Hill

WHO. (2001). Smoking Cessation Media Campaigns from around the world. Recommendations from lessons learned. Copenhagen: WHO Regional Office for Europe

World Health Organization. (2015). WHO Report On The Global Tobacco Epidemic, 2015 Country Profile Indonesia. Geneva: World Health Organization

Yustian, Yuddi. (2008). Strategi Kampanye Politik Calon Incumbent dan Pendatang Baru dalam Pemilihan Kepala Daerah (Studi Kasus: Tim Kampanye Pasangan Danny Setiawan-Iwan Sulanjana dan Ahmad Heryawan-Dede Yusuf di Kota Bogor, Jawa Barat). Skripsi. Tersedia di http://repository.ipb.ac.id. Diakses pada 15 Desember 2017




DOI: http://dx.doi.org/10.24329/aspikom.v3i5.336

Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License