PERSUASI PENGURANGAN PENGGUNAAN KANTONG PLASTIK MELALUI NARASI DAN PERSEPSI RESIKO
Abstract
Studies on the effect of persuasion message in a proenvironmental behavior context have been focused on the utilization of argumentative massage type to ensure changes in individual’s behavior. The purpose of this research is to testing whether persuasion narration on type message, based on the risk in mediation by drifting, can reduce the use of plastic bag. This research method used an experimental method by giving manipulation in reading the material form and fill three instruments for 167 respondents. The result suggests that health risk framing messages were more likely increase proenvironmental behaviors in use reduction of plastic bags compares to environmentalrisk framing messages. This effect appears due to the historical transportation process. This research contributes to literacy of the community of reducing the use of a plastic bag to improve environmentally friendly behavior.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Ah Yun, J., & Massi, L. L. (2000). The differential impact of race on the effectiveness of narrative versus statistical appeals to persuade individuals to sign an organ donor card. Paper presented at the meeting of the Western States Communication Association, Sacramento, CA.
Appel, M., & Richter, T. (2010). Transportation and need for affect in narrative persuasion: A mediated moderation model. Media Psychology, 13(2), 101-135.
Biocca, F. (2002). The evolution of interactive media. In M. C. Green, J. J. Strange, & T. C. Brock (Eds.), Narrative impact. Social and cognitive foundations (pp. 97–130). Mahwah, NJ: Lawrence Erlbaum Associates.
Busselle, R., & Bilandzic, H. (2009). Measuring narrative engagement. Media Psychology, 12(4), 321-347.
Chaiken, S. (1980), “Heuristic versus Systematic Information Processing and the use of source versus message cues in persuasion,” Journal of Personality and Social Psychology, 39, 752-766.
Chang, C. (2009). " Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising. Journal of Advertising, 38(1), 21-34.
Cin, S. D, Zanna, M. P. & Fong, G. T. (2004). Narrative persuasion and overcoming resistance. In E. S. Knowles & J. A. Linn (Eds.), Resistance and persuasion (pp. 175-191). Mawah, NJ: Erlbaum.
Cohen, J. (2001). Defining identification: A theoretical look at the identification of audiences with media characters. Mass Communication & Society, 4(3), 245-264.
Cox, D., & Cox, A. D. (2001). Communicating the consequences of early detection: The role of evidence and framing. Journal of Marketing, 65(3), 91-103.
Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism & Mass Communication Quarterly, 72(2), 285-299.
De Wit, J. B., Das, E., & Vet, R. (2008). What works best: objective statistics or a personal testimonial? An assessment of the persuasive effects of different types of message evidence on risk perception. Health Psychology, 27(1), 110.
Deighton, J., Romer, D., & McQueen, J. (1989). Using drama to persuade. Journal of Consumer research, 16(3), 335-343.
Doherety, T.J., & Clayton, S. (2001). The psychological impacts of global climate change. American Psychologist, 66(4), 265-276
Escalas, J. E. (2004). Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion. Journal of Advertising, 33, 37-48.
Fritze, J.G., Blashki, G.A., Burke, S. & Wiseman, J. (2008). Hope, despair and transformation: Climate change and the promotion of mental health and wellbeing. International Journal of Mental Health Systems, 2(13). 1- 10
Gerakan Indonesia Diet Kantong Plastik (2016) Kebijakan Kantong Plastik Berbayar Kontraproduktif. Retrieved November 2016, from http://dietkantongplastik.info/2016/10/13/kebijakan-kantong-plastik-berbayar-kontraproduktif/
Gerrig, R. J. (1993). Experiencing narrative worlds: On the psychological activities of reading. Yale University Press.
Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79, 701-721.
Green, M. C., & Clark, J. L. (2013). Transportation into narrative worlds: implications for entertainment media influences on tobacco use. Addiction, 108(3), 477-484.
Green, M. C., & Brock, T. C. (2005). Persuasiveness of narratives. Persuasion: Psychological insights and perspectives, 2, 117-142.
Hoeken, H. (2001). Anecdotal, statistical, and causal evidence: Their perceived and actual persuasiveness. Argumentation, 15, 425-437.
Hoeken, H. & Hustinx, L. (2009). When is Statistical Evidence Superior to Anecdotal evidence in Supporting Probability Claims? The Role of Argument Type. Human Communication Research, 35(4), 491-510.
Hornikx, J. (2005). A review of experimental research on the relative persuasiveness of anecdotal, statistical, causal, and expert evidence. Studies in Communication Sciences, 5(1), 205-216.
Hornikx, J. (2007). Is anecdotal evidence more persuasive than statistical evidence? A comment on classic cognitive psychological studies. Studies in Communication Sciences, 7(2).
Kahlor, L., Dunwoody, S., Griffin, R. J., & Neuwirth, K. (2006). Seeking and processing information about impersonal risk. Science Communication, 28(2), 163-194.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica: Journal of the econometric society, 263-291.
Kaplan, .M., & Sacuzzo, D .P. (2012) Psychological Testing: Principles,Applications, and issues 8th Ed. Belmpnt : Thomson Wadsworth
Klein, J. G., & Ahluwalia, R. (2005). Negativity in the evaluation of political candidates. Journal of Marketing, 69(1), 131-142.
Kreuter, M. W., Green, M. C., Cappella, J. N., Slater, M. D., Wise, M. E., Storey, D., & Hinyard, L. J. (2007). Narrative communication in cancer prevention and control: a framework to guide research and application. Annals of Behavioral Medicine, 33(3), 221-235.
O’Keefe, D. J. & Jensen, J. D. (2007). The relative persuasiveness of gain-framed loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12(7), 623-644.
Polyorat, K., Alden, D. L., & Kim, E. S. (2007). Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement. Psychology & Marketing, 24(6), 539-554.
Pidgeon, N., Hood, C., Jones, D., Turner, B., & Gibson, R. (1992). Risk perception. Risk: Analysis, perception and management, 89-134.
Rothman, A. J., Salovey, P., Antone, C., Keough, K., & Martin, C. D. (1993). The influence of message framing on intentions to perform health behaviors. Journal of experimental social psychology, 29(5), 408-433.
Smith, S. M., Haugtvedt, C. P., Jadrich, J. M., & Anton, M. R. (1995). Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach. Advances in consumer research, 22(1), 735-739.
Slater, M. D., Rouner, D., & Long, M. (2006). Television dramas and support for controversial public policies: Effects and mechanisms. Journal of Communication, 56, 235-252
Slater, M. D., & Rouner, D. (2002). Entertainment—education and elaboration likelihood: Understanding the processing of narrative persuasion. Communication Theory, 12(2), 173-191.
Sjöberg, L. (2004). Explaining individual risk perception: the case of nuclear waste. Risk Management, 9(1),51-64.
Slovic, P. (1987). Perception of risk. Science, 236(4799), 280-285.
Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56, 407-424.
Schneider, T. R., Salovey, P., Apanovitch, A., Pizarro, J., McCarthy, D., Zullo, J. & Rothman, A. J. (2001). The effects of message framing and ethnic targeting on mammography use among low-income women. Health Psychology, 20(4), 256-266.
Van Assema, P., Martens, M., Ruiter, R. A., & Brug, J. (2001). Framing of nutrition education messages in persuading consumers of the advantages of a healthy diet. Journal of Human Nutrition and Dietetics, 14(6), 435-442.
Wang, J., & Calder, B. J. (2006). Media transportation and advertising. Journal of Consumer Research, 33(2), 151-162.
Yayasan Lembaga Konsumen Indonesia (2011) Belanja Tanpa Kantong Plastik. Retrieved November 2016, from http://ylki.or.id/2011/11/belanja-tanpa-kantong-plastik/
DOI: http://dx.doi.org/10.24329/aspikom.v3i4.274
Refbacks
- There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License