Email this article 
Kampanye Bahaya Rokok dan Pendekatan Rasa Takut (Fear Appeal)
Abstract
This research aims to assess whether campaign on dangers of smoking have been appropriate as good persuasive message using Extended Parallel Process Model (EPPM)theory by Kim Witte. Persuasion message should contain two aspects: to provide threat on dangers of smoking and at the same time to give a way out in the form of a recommendation that a person could avoid dangers of smoking. The research method used is evaluation research. It evaluated to two campaigns based on Public Service Announcement (PSA) of the Ministry of Health of RI titled “Suara Hati Anak” and PSA of the Ministry of Health Malaysia titled “Smoking Destroys Lives”. The result shows that PSA created by the Ministry of Health of RI doesn’t fully contain elements of good persuasive message compared to PSA made by the Ministry of Health of Malaysia.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Chikombero, Pamela M. (2004). An Analysis and Interpretation of Televised Anti-HIV/AIDS Public Service Announcements in Zimbabwe. Disertasi pada College of Communication and Information of Kent State University Ohio.
De Vocht, Melanie, Verolien Cauberghe, Benedikt Sas dan Mieke Uyttendaele. (2013). Analyzing Consumers’ Reactions to News Coverage of the 2011 Escherichia Coli O104:H4 Outbreak, Using the EPPM. Journal of Food Protection 76 (3): 473-481.
Duong, Jeffrey, Anne Sawyer, Matthew Hayat dan Linda Rose. (2009). An Application of the EPPM to Understand First Respondersʼ Attitudes toward Assisting Individuals with Serious Mental Illness. Johns Hopkins Blommberg School of Public Health and John Hopkins School of Nursing.
Duong, Jeffrey dan Catherine P. Bradshaw. (2013). Using the EPPM to Examine Teachers’ Likelihood of Intervening in Bullying. Journal of School Health 83 (6):422-429.
Iklan Anti Rokok Malaysia yang Menyentuh Hati. (2015). https://www.youtube.com/watch?v=VqIkg2vNQFA
Kementerian Kesehatan. (2013). Fact Sheet Masalah Merokok di Indonesia. Jakarta: Kementerian Kesehatan RI.
Kementerian Kesehatan. Iklan Layanan Masyarakat Anti Rokok - Suara Hati Anak. (2015). https://www.youtube.com/watch?v=4GS8WDPUfQ0
Larson, Charles U. (2004). Persuasion: Reflection and Responsibility. 10Th Edition. Canada: Wadsworth.
Lewis, Ioni. (2008). Factors Influencing the Effectiveness of Advertising Countermeasures in Road Safety. Disertasi pada Centre for Accident Research and Road Safety - Queensland (CARRS-Q) School of Psychology and Counselling Queensland University of Technology, Brisbane.
Love, Brad. (2009). News Media, Individual-level Traits, and Behavior Change in Fear Appeal Research. Disertasi pada Media and Information Studies Michigan State University, Michigan.
Millar, G. dan Jeremy A. Houska. (2007). Masculinity and Intention to Perform Health Behaviors: The Effectiveness of Fear Control Arguments. Journal of Behavioral Medicine 30: 403-409.
Neuman, W. Lawrence. (2014). Social Research Methods: Qualitative and Quantitative Approaches. Seventh Edition. London: Pearson Education.
Pengertian Gangrene. http://www.alodokter.com/gangrene.
Pengertian Kanker Mulut. http://www.alodokter.com/kanker-mulut.
Pengertian Kanker Paru. http://www.alodokter.com/kanker-paru-paru.
Perloff, Richard M. (2010). The Dynamics of Persuasion: Communication and Attitudes in the 21st Century. Fourth Edition. London: Routledge.
Witte, Kim. (1993). Message and Conceptual Confounds in Fear appeals: The Role of Threat, Fear, and Efficacy. The Southern Communication Journal 58 (2): 147- 155.
Witte, Kim. (1998). Fear as Motivator, Fear as Inhibitor: Using the Extended Parallel Process Model to Explain Fear appeal Successes and Failures. Peter A. Andersen dan Laura K. Guerrero (Eds.). Handbook of Communication and Emotion: Research, Theory, Applications, and Context. San Diego: Academic Press.
Witte, Kim dan Mike Allen. (2000). A Meta Analysis of Fear appeals: Implications for Effective Public Health Campaigns. Health Education and Behavior 27 (5): 591-6.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License