Pola Komunikasi Adat Berasan Suku Serawai di Era Modern

Abstract

This study aims to get a comprehensive picture of the pattern of communication on Berasan local customary in Bengkulu City in experiencing a cultural shift. This study uses phenomenological method by describing the phenomenon of Berasan traditions in modern era. Cultural communication pattern is social perception caused by cultural differences that affects the process of perception and including component of communication process. The result shows communication pattern of Berasan local customary of Serawai tribe with communities in Bengkulu city and the migrants has been seen form who will deal first with her parents. Communication pattern of Berasan local customary with urban community of Bengkulu, a man who came first to her house to meet directly with their parents, while communication pattern of Berasan local customary with migrants:  his deputy has to come first to the house of the women. This paper concludes that communication patterns of Berasan local customary between Serawai tribe with Bengkulu community and migrants has changed.