Email this article 
Indonesia’s Creative Economy Agency’s Communication Strategy in Supporting Creative City
Abstract
The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called “socialization and facilitation of registration of intellectual property rights for creative economic actors” had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.
Keywords
Full Text:
PDFReferences
Alfons, M. (2018). Implementasi Hak Kekayaan Intelektual Dalam Perspektif Negara Hukum. Jurnal Legislasi Indonesia, 14(3), 301–311.
Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology, 42(2), 139–160. https://doi.org/10.1007/s11133-019-9413-7
Broom, G. M., & Sha, B.-L. (2013). Cutlip and Center’s Effective Public Relations, 11th Edition. /content/one-dot-com/one-dot-com/us/en/higher-education/program.html
Carayannis, E. G., & Campbell, D. F. J. (2010, January 1). Triple Helix, Quadruple Helix and Quintuple Helix and How Do Knowledge, Innovation and the Environment Relate To Each Other?: A Proposed Framework for a Trans-disciplinary Analysis of Sustainable Development and Social Ecology [Article]. International Journal of Social Ecology and Sustainable Development (IJSESD). www.igi-global.com/article/triple-helix-quadruple-helix-quintuple/41959
Carta, M. (2007). Creative City. Dynamics, Innovations, Actions. https://www.academia.edu/1639648/Creative_City_Dynamics_Innovations_Actions
Coffman_pub_comm.pdf. (n.d.). Retrieved 20 April 2021, from http://www.pointk.org/resources/files/coffman_pub_comm.pdf
Cohendet, P., Grandadam, D., & Simon, L. (2010). The Anatomy of the Creative City. Industry and Innovation, 17(1), 91–111. https://doi.org/10.1080/13662710903573869
Dolfman, M. L., Holden, R. J., & Wasser, S. F. (2007). Economic Impact of the Creative Arts Industries: New York and Los Angeles. Monthly Labor Review, 130, 21.
E2.pdf. (n.d.). Retrieved 19 April 2021, from http://economic.upit.ro/repec/pdf/E2.pdf
Fahmi, F. Z., McCann, P., & Koster, S. (2017). Creative economy policy in developing countries: The case of Indonesia. https://journals.sagepub.com/doi/abs/10.1177/0042098015620529
Fatin, N. (2020). Tugas Dan Fungsi Badan Ekonomi Kreatif. https://www.uraiantugas.com/2018/12/tugas-dan-fungsi-badan-ekonomi-kreatif.html
Fitriana, A. N. (2014). Pengembangan Industri Kreatif di Kota Batu (Studi tentang Industri Kreatif Sektor Kerajinan di Kota Batu). Jurnal Administrasi Publik, 2(2), 281–286.
Fossey, E., Harvey, C., Mcdermott, F., & Davidson, L. (2002). Understanding and Evaluating Qualitative Research. Australian & New Zealand Journal of Psychiatry, 36(6), 717–732. https://doi.org/10.1046/j.1440-1614.2002.01100.x
Higgs, P., Cunningham, S., & Bakhshi, H. (2008). Beyond the Creative Industries: Mapping the Creative Economy in the United Kingdom. Nesta. http://www.nesta.org.uk/beyond-the-creative-industries/
Howkins, J. (2013). The Creative Economy: How People Make Money from Ideas. Undefined. /paper/The-Creative-Economy%3A-How-People-Make-Money-from-Howkins/eebfd16ab7d9ce991775b16336dbc542db959e55
Ji, T., Chen, J.-H., Wei, H.-H., & Su, Y.-C. (2021). Towards people-centric smart city development: Investigating the citizens’ preferences and perceptions about smart-city services in Taiwan. Sustainable Cities and Society, 67, 102691. https://doi.org/10.1016/j.scs.2020.102691
Levickaitė, R. (2011). Four Approaches to the Creative Economy: General Overview. Business, Management and Education, 9(1), 81–92.
Levickaitė, R., & Reimeris, R. (2011). A pentagon of creative economy/Kurybos ekonomikos penkiakampis. https://go.gale.com/ps/anonymous?id=GALE%7CA264921827&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=23357711&p=AONE&sw=w
Leydesdorff, L. (2012). The Triple Helix, Quadruple Helix, …, and an N-Tuple of Helices: Explanatory Models for Analyzing the Knowledge-Based Economy? Journal of the Knowledge Economy, 3(1), 25–35. https://doi.org/10.1007/s13132-011-0049-4
Lutfi, H. (2020). Go-Jek: Regulatory Restrictions and Local Wisdom’s Challengers Faced By The Unicorn. JWM (Jurnal Wawasan Manajemen), 7(3), 269–284. https://doi.org/10.20527/jwm.v7i3.194
Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: Stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323–338. https://doi.org/10.1111/j.1467-8608.2006.00460.x
Oberman, R. (2012). The Archipelago Economy: Unleashing Indonesia’s Potential. McKinsey Global Institute.
Pangestu, M. E. (2008). HASIL KONVENSI PENGEMBANGAN EKONOMI KREATIF 2009-2015. 27.
Petrikova, K., Vanova, A., & Borsekova, K. (2015). The role of creative economy in Slovak Republic. AI & SOCIETY, 30(2), 271–281. https://doi.org/10.1007/s00146-013-0508-5
Phillippi, J., & Lauderdale, J. (2018). A Guide to Field Notes for Qualitative Research: Context and Conversation. Qualitative Health Research, 28(3), 381–388. https://doi.org/10.1177/1049732317697102
Prayudi, P., Ardhanariswari, K. A., & Probosari, N. (2020). The Quadruple Helix Communication Model in Yogyakarta’s Creative City Development. Jurnal ASPIKOM, 5(2), 294–306. https://doi.org/10.24329/aspikom.v5i2.704
Purnomo, R. A. (2016). Ekonomi Kreatif Pilar Pembangunan Indonesia. Ziyad Visi Media. http://eprints.umpo.ac.id/2859/
Rice, R. E., & Atkin, C. K. (2012). Public Communication Campaigns. SAGE Publications Inc. https://us.sagepub.com/en-us/nam/public-communication-campaigns/book234975
Scott, A. J. (2014). Beyond the Creative City: Cognitive–Cultural Capitalism and the New Urbanism. Regional Studies, 48(4), 565–578. https://doi.org/10.1080/00343404.2014.891010
Setiawan, D. A. (2019). Duh, Baru 11,05% Pelaku Ekonomi Kreatif yang Kantongi HKI. Duh, Baru 11,05% Pelaku Ekonomi Kreatif yang Kantongi HKI. https://news.ddtc.co.id/duh-baru-1105-pelaku-ekonomi-kreatif-yang-kantongi-hki-15554
Silaban, M. W. (2021, January 18). Sumbang PDB Rp 1.100 T, Sandiaga Yakin Ekonomi Kreatif Lokal Mampu Mendunia. Tempo. https://bisnis.tempo.co/read/1424285/sumbang-pdb-rp-1-100-t-sandiaga-yakin-ekonomi-kreatif-lokal-mampu-mendunia
Simeunčević-Radulović, S., & Stupar, A. (2016). The role of creative cluster Savamala in Belgrade repositioning in global hierarchies. Arhitektura i Urbanizam, 43, 29–34. https://doi.org/10.5937/a-u0-11165
Sugiarto, E. C. (2018, November 13). Ekonomi Kreatif Masa Depan Indonesia. Sekretariat Kabinet Republik Indonesia. https://setkab.go.id/ekonomi-kreatif-masa-depan-indonesia/
Usero, B., & Brío, J. A. del. (2011). Review of the 2009 UNESCO framework for cultural statistics. Cultural Trends, 20(2), 193–197. https://doi.org/10.1080/09548963.2011.563915
van Caenegem, W. (1991). Intellectual Property in Australia, Jill McKeough and Andrew Stewart, Butterworths, 1991. 4.
Weiss, J. A., & Tschirhart, M. (1994). Public information campaigns as policy instruments. Journal of Policy Analysis and Management, 13(1), 82–119. https://doi.org/10.2307/3325092
DOI: http://dx.doi.org/10.24329/aspikom.v7i1.938
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License