DINAMIKA KONSENTRASI PASAR INDUSTRI PERTELEVISIAN NASIONAL

Bestian Nainggolan

Abstract


The weakening macro condition of Indonesia’s economy in the last five years has influenced the economic performance of the television media industry. Since that time, media advertising expenditure as the largest revenue source for the television industry has been declining. The purpose of this research is to know how each group of broadcast media corporations in this country are competing and trying to control the market of the media industry. Methods used in this research was adopting both the quantitative analysis which leans back upon the organization the field of industrial (in theory). Relying on the Structure-Conduct-Performance analysis model, the result of this research reveals that although the economic slowdown impacts the economic performance of the corporate group of television, the roles of three groups of television media corporations: Global Mediacom, Elang Mahkota Teknologi, and Visi Media Asia remain dominant. The market audience and television ads are concentrated in these three groups and build an increasingly uncompetitive structure for other industry players. This research contributes to give insight on the current economic situation of national television industry.

Keywords


capital; market; corporation; television industry

References


Albarran, B Alan. (1996). Media Economics: Understanding Markets, Industries and Concepts.Iowa: Iowa State University Press.

Dhakidae, Daniel. (1991). The State, The Rise of Capital and The Fall of Political Journalism. Political Economy of Indonesian News Industry. Disertasi Cornell University, tidak diterbitkan.

Dimmick, JW. (2003). Media Competition and Coexistence-The Theory of the Niche. London: Lawrence Erlbaum Associates.

Doyle, Gillian. (2002). Media Ownership: The Economics and Plitics of Convergence andConcentration in the UK and European Media. London: Sage Publications.

Ed Hollander, Leen d'Haenens & Jo Bardoel (2009): Television performance inIndonesia: steering between civil society, state and market, Asian Journal of Communication, 19:1,39-58

Fidler, Roger. (1997). Mediamorfosis: Understanding New Media. Thousand Oaks, California: Pine Forge Press.

Kitley, P. (2003). Television, regulation and civil society in Asia. London, New York: RoutledgeCurzon.

Knoche, Manfred. (1999). The Media Industry’s Structural Transformation in Capitalism and TheRole of the State: Media Economics in the Age of Digital Communications. Triple C 14 (1): 1-47.

Laporan Keuangan Konsolidasi (2011, 2012, 2013, 2014, 2015, 2016, 2017/Q3) PT. Global Mediacom Tbk dan Entitas Anak.

Laporan Keuangan Konsolidasi (2011, 2012, 2013, 2014, 2015, 2016, 2017/Q3) PT. Elang Mahkota Teknologi Tbk dan Entitas Anak.

Laporan Keuangan Konsolidasi (2011, 2012, 2013, 2014, 2015, 2016, 2017/Q2) PT. Visi Media Asia Tbk dan Entitas Anak.

Luxemburg (2003). The Accumulation of Capital. London: Routledge.

Marx, Karl. (1992). Capital: A Critique of Political Economy: The Process of Circulation ofCapital. Penguin Classics

Mosco, Vincent. (1996, 2009). The Political Economy of Communication. London: Sage.

Nainggolan, Bestian (2015). Konglomerasi Media Nasional: Tipologi, Konsentrasi, danKompetisi Pasar, dalam Menegakkan Kedaulatan Komunikasi. Jakarta: ISKI

Nielsen Media (2015, 1997). Media Scene 1997-2015. Jakarta: ITKP Mediatama Advertising

Picard, R.G, (1989). Media Economics. Beverly Hills: Sage.

Picard, R.G. (2009, 1988). Measures of Concentration in The Daily Newspaper Industry.,Journal of Media Economics, 1:1, 61-74.

Rogers, M.Everett. (1997). A History of Communication Study. A Biographical Approach. NewYork:The Free Press.

Sen, Krishna; David T.Hill. (2000). Media, Culture and Politics in Indonesia. Melbourne: OxfordUniversity Press.

Sudibyo, A& Nezar Patria (2013) The Television Industry in Post-authoritarianIndonesia, Journal of Contemporary Asia, 43:2, 257-275

Young, D.P.T. (2000). Modelling Media Markets: How Important is Market Structure? Journal ofMedia Economics, 13: 27-44.

Wirtz, BW. (2001). Reconfiguration of Value Chains in Coverging Media and Communication Market. Long Range Planning 34 (4): 489-506




DOI: http://dx.doi.org/10.24329/aspikom.v3i4.242

Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License