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Content Analysis on Facebook Posts to Test Hofstede’s Scores Consistency


 
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1. Title Title of document Content Analysis on Facebook Posts to Test Hofstede’s Scores Consistency
 
2. Creator Author's name, affiliation, country Tigor Nirman Simanjuntak; Universitas Indonesia; Badan Pusat Statistik; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) Hofstede; Cultural Dimensions; Mann-Whitney U Test; National Culture
 
4. Description Abstract

Hofstede’s cultural dimensions theory has gained significant popularity since its launch around 40 years ago. Many cross-cultural literatures rested on this theory. However, along with the development of social research, this theory has been a target for criticisms about its methodology, nature, size, inconsistency, and outdated data. Therefore, this study aims to test the consistency of the cultural dimension’s theory, especially Hofstede’s national culture score. Quantitative content analysis was employed in 600 contents posted on Facebook accounts of several universities in Australia and Indonesia to see the polarization of the cultural dimensions, which were compared with Hofstede’s score. The Mann-Whitney U-test was also carried out to see the significance of polarization in each dimension. The results of this study confirmed the inconsistency of Hofstede’s cultural dimension score in one of six main findings. The implications of the findings are also discussed in relation to several criticisms of this theory.

 
5. Publisher Organizing agency, location Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2022-07-29
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://jurnalaspikom.org/index.php/aspikom/article/view/1097
 
10. Identifier Digital Object Identifier (DOI) http://dx.doi.org/10.24329/aspikom.v7i2.1097
 
11. Source Title; vol., no. (year) Jurnal ASPIKOM; Vol 7, No 2 (2022)
 
12. Language English=en id
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2022 Jurnal ASPIKOM
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