Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta

Sauptika Kancana, Puji Lestari, Fera Nurficahyanti

Abstract


This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.

Keywords


Women’s UKM, Informal Sector, Marketing Communication

Full Text:

PDF

References


Chen, M. A, 2012. The Informal Economy: Definitions, Theories and Policies. WIEGO Working Paper No, 1 August 2012

Chirwa, E.W, 2004. Gender and Performance of Micro and Small Enterprises in Malawi, Working Paper WC/01/04, March

Faraz, J. Nahiyah. 2013. Peran Serta Perempuan dalam UMKM. Makalah Online. Yogyakarta: Universitas Negeri Yogyakarta.http://staff.

uny.ac.id/sites/default/files/pengabdian/dr-nahiyah-jaidi-mpd/peran-serta-perempuan-dalamumkm.

pdf

Febriani, SE, M.Si. 2012. Peran Wanita Dalam Mengembangkan Usaha Kecil dan Menengah di Kota Padang. Padang: Jurnal Manajemen dan Kewirausahaan Volume 3 No.3 September 2012: 10-20

Gumelar, Linda, http://www.koransindo.com/node/328306 Minggu, 10 November 2013

Jayawarna, D; et all, 2012. Gender and Alternative Start-Up Business Funding, SEED Working Paper No. 47 Series on Women’s Entrepreneurship Development

Kuncoro, Mudrajad. 2009. Metode Riset Untuk Bisnis dan Ekonomi. Jakarta : Erlangga

Kancana, S, 2013. Constraints on Women’s Business : Case Study in Informal

Sector, Proceeding IICES 2013, pp. 3-9

Nazir, Muhammad. 1986 Metode Penelitian. Bandung : PT. Remaja Rosda Karya.

Patgaonkar, Sadashiv and Barhat, G.H. 2012. Rural Women Entrepreneurs in the Informal Sector of India (October 1, 2012). The IUP Journal of Entrepreneurship Development, Vol. IX, No. 1, pp. 69-79,

Purba, Helltyova. 2014. Analisis Perbedaan Pajak Penghasilan Terutang Berdasarkan Norma Penghitungan dengan PPH Final Wajib Pajak Orang Pribadi Usahawan di Bidang Usaha Perdagangan. Skripsi. Universitas Atma Jaya, Yogyakarta. Indonesia

Spring, A. 2009. African Women in the Entrepreneurial Landscape: Reconsidering the Formal and Informal Sectors, Journal of African

Business, 10:11–30

Sugihastuti dan Septiawan, Itsna Hadi. 2010. Gender dan inferioritas perempuan: praktik Kritik Sastra Feminis.

Yogyakarta: Pustaka Pelajar.

Sumampouw S. A. dkk, 2000. Menegakkan Tradisi, Seri Usaha Mikro Kecil, Swisscontact & Limpad, Jakarta.

Sutisna. 2001. Perilaku Konsumen dan Komunikasi Pemasaran. Bandung : PT. Remaja Rosdakarya.

Van Ness, Raymond K., Melinsky,K., Budd, Chery L., Seifert, Charles F, 2010. spring. Work ethic : Do new employees mean New Work valuees?. Jurnal of Managerial Issues. 22,1.ABI/INFORM complete.

Williams, Colin C., Gurtoo, Anjula. 2011. “Women entrepreneurs in the Indian Informal sector: Marginalisation dynamics or institutional rational choice?”, International Journal of Gender and Entrepreneurship, Vol. 3 Iss: 1, pp.6 – 22

Internet

http://www.berdikarionline.com/opini/20150508/nasibperempuan-dihadapan-mea-2015.html#ixzz3hDUa1Vio.

http://finance.detik.com/read/2016/03/16/083025/3165794/480/modal-rp500-ribu-bisnis-cokelat-ini-sekarangberomzet-ratusan-juta-rupiah

www.kafaah.org/index.php/kafaah/tulisan /.../ pdf

https://marsinahfm.wordpress.com/2013/03/22/vandana-shivadan-gerakan-chipko/

http://mitramandiri.org/index.php/sarasehan-penguatan-ukmperempuan-se-jabotabek.html)

http://www.operonresource.com/wpcontent/themes/operon/assets/pdf/seekers/Demonstrating-GoodWork-Ethic.pdf




DOI: http://dx.doi.org/10.24329/aspikom.v2i6.94

Refbacks

  • There are currently no refbacks.


     

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Web Analytics