Pengaruh Terpaan Media Terhadap Partisipasi Politik Dalam Pilkada Dki Jakarta 2017

Umar Halim, Kurnia Dyah Jauhari

Abstract


The political participation of the people is one of the indicators of democracy in every country. More and more citizens are involved the better, as it shows citizens following and understanding the political problems. This study uses the Stimulus-Response (S-R) theory. The purpose of this study is to examine whether the hypothesis that there is a positive and significant influence between media exposure to the level of political participation among the people of South Jakarta. This research used quantitative methods, with data collection techniques spreading questionnaires to the people of South Jakarta as many as 100 respondents from a population of 1,593,700 based on KPU data in 2016. The data analysis technique used is a regression. The results of this study showed that the stimulus-response theory tested through the hypothesis of media exposure provides a contribution (R Square: 27.6%) to increase the level of political participation. The results also support that online media, social media, and chatting applications were more often used as a source of political information compared to printed newspaper, radio, and magazines. Another finding of the research is that the level of online and strategic participation is still very low. Strategic participation can be improved when Internet users are encouraged to have the ability to operate a wide range of applications and have political knowledge. The research has also contributed to the development of online participation concept through instrumental, informative, and strategic dimensions.


Keywords


Media Exposure, Political Participation, Online Participation, Offline Participation.

References


Asosiasi Penyelenggara Jasa Internet Indonesia. (2017). Infografis: Penetrasi dan Prilaku Penggunaan Internet Indonesia. By (https://web.kominfo.go.id/).

Ardianto, E., Komala dan Karlinah (2015). Komunikasi Massa: Suatu Pengantar. Bandung: Simbiosa Rekatama Media.

bbc.com. (2017). Parlemen Belanda Angkat Upaya Pembebasan Ahok dalam Debat. Retrieved from https://www.bbc.com/indonesia/dunia-39872700

Budiardjo, Miriam (2008). Dasar-dasar Ilmu Politik. Jakarta: PT. Gramedia Pustaka Utama.

Brown, CC. & Wilkes, R (2014). Media exposure and the engaged citizen: How the media shape political participation. The Social Science Journal, 52 (3), 408-421.

Cangara, Hafied (2009). Komunikasi Politik: Konsep, Teori, dan Strategi. Jakarta: Rajawali Pers.

Cohen, J Cathy & Kahne, Joseph. (2011). Participatory Politics New Media and Youth Political Action. Mills College Chicago.

Damsar (2010). Pengantar Sosiologi Politik. Jakarta: Kencana Prenada Media Group.

Internet Word Stats. (2019). Internet Usage in Asia. Retrived from https://internetworldstats.com/stats3.htm.

Jung, N., Kim, Y. & Gil de Zúñiga, H. (2011). The Mediating Role of Knowledge and Efficacy in the Effects of Communication on Political Participation. Mass Communication and Society, 14 (4), 407-430.

Kenski, K. and Stroud, N.J. (2006) Connections Between Internet Use and Political Efficacy, Knowledge, and Participation. Journal of Broadcasting & Electronic Media, 50 (2), (2006) 173-192.

Kim, Yonghwan & Chen, Hsuan-Ting (2016). Social media and online political participation: The mediating role of exposure to cross-cutting and like-minded perspectives. Telematics and Informatics, Vol: 33, pp. 320–330.

Lee, Francis L.F; Chen, Hsuan-Ting dan Chan, Michael (2016). Sosial media use and university students’ participation in a large-scale protest campaign: The case of Hong Kong’s Umbrella Movement. University of Hong Kong.

Miller, K. (2015). Communication Theories: Perspectives, Proceesses, and Contexts. 2nd edition. New York: McGraw-Hill.

Muntean, Alina. (2015). The Impact of Sosial Media Use on Political Participation (Unpublish thesis). Aarhus University, Denmark.

Mossberger, K., Tolebert, J.C. & Stansbury, M. (2003). Virtual Inequality: Beyond the Digital Divide. Washington, DC: Goergetown University Press.

Potter, WJ (2012). Media Effect. California: Sage Publications.

Rainie, L., Smith, A., Schlozman, KL., Brady, H & Verba, S. (2012). Social Media and Political Engagement. Washington., D.C: Pew Research Center’s Internet and American Life Project.

Rakhmat, J. (2011). Psikologi Komunikasi. Bandung: PT. Rosdakarya.

Salman, Ali & Saad, Suhana. (2015). Online Political Participation: A Study of Youth Usage of New Media. Mediterranean Journal of Social Science, MCSER, Vol 6 No 4 S.

Akmal, A & Salman, Ali. (2015). Partsipasi Politik Belia Secara “Online” Melalui Ruang Demokrasi Maklumat Media Baru. Malaysian Journal of Communication, 31 (1), 81-100.

Servon, L. (2002). Bridging the Digital Divide: Technology, Community, and Public Policy. Oxford: Blackwell Publishers.

Severin, WJ & Tankard, JW. (2008). Teori Komunikasi: Sejarah, Metode, dan Terpaan di Dalam Media Massa (Terj). Edisi ke-5. Cet ke-3. Jakarta: Kencana Prenada Media Grup.

Subiakto, Henry & Ida, Rachmah (2012). Komunikasi Politik, Media, & Demokrasi. Jakarta: Kencana.

Umar Halim & Samsudin A. Rahim. (2011). Penglibatan digital: Akses dan penggunaan E-agama dalam kalangan generasi muda Muslim. Jurnal Komunikasi Malaysia, 27 (2), 121-135.

Van Deursen, A. J.A.M. & Van Dijk, J.A.G.M. (2009). Using the Internet: Skill Related Problems in Users’ Online Behavior. Interacting with Computer 21: 393-402.

Van Dijk, J.A.G.M. (2006). Digital Divide Research, Achievements and Shortcomings. POETICS 34: 221-235.

Van Dijk, J.A.G.M. (2005). The Deepening Divide: Inequality in the Information Society. London: Sage Publication.

Vreese, Claes H. de and Boomgaarden, Hajo. (2006). News, Political Knowledge and Participation: The Differential Effects of News Media Exposure on Political Knowledge and Participation. Acta Politica, Vol. 41 (4), pp. 317-341.

Yang, Hongwei “Chris” & DeHart, Jean L. (2016). Social Media Use and Online Political Participation Among College Students During the US Election 2012. Social Media + Society, Vol: 2 (1), pp 1–18.

www.bbc.com. Parlemen Belanda Angkat Upaya Pembebasan Ahok dalam Debat. 10 Mei 2017.




DOI: http://dx.doi.org/10.24329/aspikom.v4i1.385

Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License