Peran Public Relations dalam Komunikasi Organisasi

Aswad Ishak

Abstract


Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.

Keywords


communications organizations, public relations, management

Full Text:

PDF

References


Bordow, Allan & More, Elizabeth (1991). Managing Organizational

Communication, Longman Cheshire, Australia.

Dozier, David M., Grunig, Larissa A., & Grunig, J.E. (1995). Manager’s Guide to Excellence in Public Relations and Communication Management, Lawrence Erlbaum Associates, Mahwah, New Jersey.

Grunig, J.E. (1992). ‘Communication, Public Relations, and Effecive Organizations : An Overview of The Book’. dalam Grunig, J.E. (penyunting), Excellence in Public Relations and Communication Management, Hillsdale, N.J., Lawrence Erlbaum. Hal. 1-28.

Grunig, J.E. & Hunt, T. (1984). Managing Public Relations, New York : Holt, Rinehart & Winston. Kreps, Garry L. (1989). ‘Reflexivity and Internal Public Relations : The Role of Information in Directing Organizational Development.’ dalam Botan, Carl H. & Hazleton Jr., Vincent (penyunting), Public Relations Theory, Lawrence Erlbaum Associates Inc., New Jersey. Hal 265279.

Lindeborg, Richard A. (1994). ‘Excellent Communication’, Pulic Relations Quarterly Vol. 39 (1), Spring edition.

Effendy, Onong U. (1983). Human Relations dan Public Relations dalam Management, Alumni, Bandung.

Pace, R. Wayne & Faules, Don F. (1998). Komunikasi Organisasi : Strategi Meningkatkan Kinerja Perusahaan, Remaja Rosdakarya, Bandung.




DOI: http://dx.doi.org/10.24329/aspikom.v1i4.38

Refbacks

  • There are currently no refbacks.


     

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Web Analytics