STRATEGI SOSIALISASI MIGRASI SISTEM PENYIARAN ANALOG KE DIGITAL DI JAWA TENGAH

Mubarok Mubarok, Made Dwi Adnjani

Abstract


This research describes the development, analyzing the communications strategy of socialization migration of tv analog to digital in Central Java using descriptive qualitative method. Data collection is done by interviewing 200 informants in four areas namely Semarang, Magelang, Purwokerto, and Pekalongan. Data analysis was undertaken by using analysis phase of strategic communication which includes formative research, strategy, research, and evaluation tactic. The results show a majority of residents Central Java did not know about migration plan of analog to digital tv. It is a challenge to plan a proper communications strategy according to conditions in Central Java so that the migration can run well and make benefit for all parties. Certainty roadmap migrations will ease the preparation of the communications strategy. The contribution of this research is to provide communication strategy of socialization of digital broadcast system in Central Java.

Keywords


socialization; digitization; broadcasting, Central Java

References


Albarran, A.B. (1996). Media Economics: Understanding Markets, Industries and Concepts. Iowa: Iowa State University Press.

Albarran, A.B., & Mierzejewska, B.I. (2004). Media Concentration in the US and Europian Union: A Comparative Analysis. Paper Presented at the 6 World Media Economics Conference, HEC Montreal, Canada.

Armando, A. (2016). Televisi Indonesia di Bawah Kapitalisme Global. Jakarta: Penerbit Buku Kompas.

Dimmick, JW. (2003). Media Competition and Coexistence­The Theory of the Niche. London: Lawrence Erlbaum Associates.

Ed Hollander, Leen d’Haenens & Jo Bardoel (2009). Television performance in Indonesia: steering between civil society, state and market, Asian Journal of Communication, 19:1,39­58

Ishadi S.K. (2002). Media dan Kekuasaan: Televisi di Hari­hari Terakhir Presiden Soeharto. Jakarta: Penerbit Buku Kompas.

Kitley, P. (2003). Television, regulation and civil society in Asia. London, New York: Routledge Curzon.

Knoche, Manfred. (1999). The Media Indus­ try’s Structural Transformation in Capitalism and TheRole of the State: Media Economics in the Age of Digital Communications. Triple C 14 (1): 1 ­ 47.

Marx, Karl. (1867, 1992). Capital: A Critique of Political Economy: The Process of Circulation of Capital. London: Penguin Classics

Mosco, Vincent. (1996, 2009). The Political Eco nomy of Communication. London: Sage.

Picard, R.G, (1989). Media Economics. Beverly Hills: Sage.

Picard, R.G. (2009, 1988). Measures of Con­ cen tration in The Daily Newspaper Industry. Journal of Media Economics, 1:1, 61­74.

Sen, Krishna; David T.Hill. (2000). M edia, Culture and Politics in Indonesia. Melbourne: OxfordUniversity Press.

Wirth, M.O., & Bloch, H (1995). Industrial Organization Theory and Media Industry Analysis. Journal of media Economics, 8 (2), 15­26

Young, D.P.T. (2000). Modelling Media Markets: How Important is Market Structure? Journal of Media Economics, 13: 27­44.

Laporan Penelitian Asosiasi Penyelenggara Jasa Internet Indonesia: Survei Internet APJII 2016. (2016). Available from https://apjii.or.id/content/ read/39/264/Survei­Internet­APJII­2016

Lim, Merlyna (2012). The League of Thirteen Media Concentration in Indonesia. Participatory Media Lab., Arizona State University & Ford Foundation.

Nugroho, Y., Putri, D.A., & Laksmi, S. (2012). Memetakan Lanskap Industri Media Kon tem porer di Indonesia. Jakarta: CIPG dan HIVOS.

Price Waterhouse Coopers: Perspectives from the Global Entertainment and Media Out­ look 2017–2021 (2017). Available from https://www.pwc.com/gx/en/entertainment­ media/pdf/outlook­2017­curtain­up.pdf

Dokumen Resmi Badan Pusat Statistik: Indikator Strategis

Nasional. (2017). Available from: https:// www.bps.go.id/QuickMap?id

Laporan Keuangan Konsolidasi (2011, 2012, 2013, 2014, 2015, 2016, 2017/Q3) PT. Global Mediacom Tbk dan Entitas Anak.

Laporan Keuangan Konsolidasi (2011, 2012, 2013, 2014, 2015, 2016, 2017/Q3) PT. Elang Mahkota Teknologi Tbk dan Entitas Anak.

Laporan Keuangan Konsolidasi (2011, 2012, 2013, 2014, 2015, 2016, 2017/Q2) PT. Visi Media Asia Tbk dan Entitas Anak.

Nielsen Media (2015, 1997). Media Scene 1997­2015. Jakarta: ITKP Mediatama Advertising

Artikel Surat Kabar

Basri, M.C. (2015, October 15). Kemandekan Ekonomi. Kompas, p.6.

Basri, M.C. (2016, June 16). Memacu Pertumbuhan Ekonomi. Kompas, p.6

Basri, M.C. (2017, August 1). Pembiayaan Pembangunan. Kompas, p.6.

Dewan Pers dan 47 Ribu Media di Indonesia. (2017, July 15). Available from http://news. liputan6.com/read/3023298/dewanpersdan­47­ribu­media­di­indonesia

DJiwandono, S. (2015, Sept 17). Tongkok, AS, dan Kita. Kompas, p.6.

Prasetyantoko, A. (2014, May 16). Pertumbuhan dan Kemandirian. Kompas, p.6.




DOI: http://dx.doi.org/10.24329/aspikom.v3i4.215

Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License