Komunikasi Corporate Social Responsibility pada Official Website Perusahaan Badan Usaha Milik Negara

Nurjannah Nurjannah, Suwatno Suwatno, Welsi Damayanti

Abstract


This study describes Corporate Social Responsibility (CSR) message on official website of State Owned Enterprises (SOEs) and features of official website as CSR communication medium. Quantitative content analysis is used as the method. Data were analyzed by using descriptive statistics. This study selected 55 Indonesian SOEs official website. The result shows that state-owned companies have not applied transparency of CSR communication messages on their official website. The study finds that a number of state-owned companies do not present CSR information on their official website. In general, CSR communication on the official website of state-owned companies is limited to presenting information related to government program called Partnership Program and Community Development (PKBL). The official websites of state-owned companies have not utilized potential use of the website as communication medium of CSR. State-owned companies have not fully realized the role of official website as strategic media in conveying CSR communication message.


Keywords


CSR, communication CSR, website

References


Anggaraeni, N. dkk. (2014). Strategi Publik Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN). Jurnal Komunikasi ASPIKOM, 2 (3), hlm. 207.

Branco, M. C. dan Rodrigues, L. L. (2006). Communication of corporate social responsibility by portuguese banks: A legitimacy theory perspective. An International Journal, Vol. 11 Iss: 3 pp. 232-248.

Bortree, D. S. (2014). The state of csr communication research: a summary and future direction. Public Relations Journal, 8 (3), hlm. 1-8.

Capriotti, P. dan Moreno, A. (2007). Communicating corporate responsibility through corporate web sites in Spain. Corporate Communications: An International Journal, 12 (3), hlm. 221-237.

Daft, R. L. dan Lengel, R. H. (1986). Organizational information requi­rements, media richness and structural design. Management Science, 3 (Issue 5), hlm. 554-571.

Dermawan, D. dan Deitana, T. (2014). Faktor-faktor yang memengaruhi pengungkapan corporate social responsibility. Jurnal Bisnis Dan Akuntansi, 16 (2), hlm. 158-165.

Harmoni, A. (2010). Pemanfaatan laman resmi sebagai media pengungkapan tanggung jawab sosial perusahaan/csr pada perusahaan di indonesia. Jurnal Ekonomi Bisnis, 1 (15), hlm. 19-17.

Jessica. dkk. (2014). Media richness and information acquisition in internet recruitment. Journal Of Managerial Psychology, 29 (Iss 7), hlm. 866 – 883.

Lodhia, S. K. (2006). The world wide web and its potential for corporate environmental communication: a study into present practices in the Australian minerals industry. The International Journal Of Digital Accounting Research, 6 (11), hlm. 65-94.

Nwagbara, U. dan Reid, P. (2013). Corporate social responsibility communication in the age of new media: towards the logic of sustainability communication. Revief Of International Comparative Management, 14 (3), hlm. 400-414.

Peraturan Pemerintah (PP) Nomor 47 Tahun 2012 tentang Tanggung Jawab Sosial dan Lingkungan Perseroan Terbatas.

Peraturan Menteri Negara Badan Usaha Milik Negara Nomor per-05/mbu/2007 tentang Program Kemitraan Badan Usaha Milik Negara Dengan Usaha Kecil dan Program Bina Lingkungan. Podnar, K. (2008). Guest editorial: communicating corporate social responsibility. Journal Of Marketing Communications, 14 (2), hlm. 75-81.

Rusdianto, U. (2013). CSR Communicatons A Framework For PR Practicioners. Yogyakarta: Graha Ilmu.

Sabini, M. N. dan Ganiem, L. (2015). CSR sebagai Strategi Komunikasi Bisnis Pemasaran. Jurnal Komunikasi ASPIKOM, 2 (5), hlm. 347.

Sanil, H. S. dan Ramakrishnan, S. (2015). Communicating the corporate social responsibility on the company website: a study conducted on worldwide responsible accredited production certifid apparel manufacturers in India. International Journal Of Economics And Financial Issues, 5 (Special Issue), hlm. 52-56.

Susanti, H. A. (2015). Strategi Komunikasi Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN). Jurnal ASPIKOM, 2 (4), hlm. 247.

Yudarwati, G. A. (2015). the Indonesia bank website interctivity for corporate social responsibility. Jurnal Ilmu Komunikasi. 12 (2), hlm. 213-234.

Sumber Lain:

Bulut, D. danYumrukaya, C. (2009). Corporate social responsibility in culture and art. Management of Environmental Quality An International Journal. hlm. 1- 22.

Harmoni, A. (2009). Interaktivitas Isu CSR Pada Laman Resmi Perusahaan Studi Pada Pt Indocement Tunggal Prakarsa Tbk. Depok : Universitas Gunadarma.

Suttipun, M dan Stanton, P. (2012). 2nd Annual International Conference on Accounting and Finance (AF 2012) A study of Environmental Disclosures by Thai listed Companies on Websites. Procedia Economics and Finance 2 (hlm. 9-15). Thailand: Elsevier Ltd.


Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License