The Influence of TikTok Content Creator on Consumptive Behavior of Teenagers in Online Shopping
Abstract
The research will review the effect of Content Creator on adolescent consumptive behavior. The object of research is the TikTok account @carlendoraa. The research population is the followers of the TikTok account @carlendoraa, most of which are teenagers, amounting to 374,000. Determination of the sample uses the Slovin formula, which obtained a total sample of 100 people. The correlational research method is used to determine research hypotheses and the data will be analyzed using Pearson Product Moment Correlation. The results of the research display a significant value of 0.018 < 0.005, which means that there is a correlation between the content creator of Tiktok @carlendoraa and the consumer behavior of teenagers in online shopping. The correlation value of 0.237 implicates a relatively weak, albeit significant correlation between content creator Tiktok @carlendoraa and adolescent consumptive behavior in online shopping.
Keywords
Full Text:
PDFReferences
Agung, H., Marta, R. F., & Christianti. (2021). Dampak Strategi Pemasaran Digital Shopee terhadap Pembelian Impulsif Produk Kesehatan Selama Pandemi di Indonesia. Communication, 12(2), 122–131. https://doi.org/http://dx.doi.org/10.36080/comm.v12i2.1500
Briandana, R., Fasta, F., Mihardja, E. J., & Qasem, A. (2021a). Exploring Self Identity : An Analysis of Audience Reception of Vlogs Menyelidiki Identitas Diri : Analisis Penerimaan Khalayak Terhadap Konten Vlog. ASPIKOM, 6(2), 303–314. https://doi.org/http://dx.doi.org/10.24329/aspikom.v6i2.921
Briandana, R., Fasta, F., Mihardja, E. J., & Qasem, A. (2021b). Exploring Self Identity : An Analysis of Audience Reception of Vlogs Menyelidiki Identitas Diri : Analisis Penerimaan Khalayak Terhadap Konten Vlog. ASPIKOM, 6(2), 303–314. https://doi.org/http://dx.doi.org/10.24329/aspikom.v6i2.921
Chinmi, M., Marta, R. F., Haryono, C. G., Fernando, J., & Goswami, J. K. (2020). Exploring online news as comparative study between Vendatu at India and Ruangguru from Indonesia in COVID-19 pandemic. Journal of Content, Community and Communication, 10(6), 167–176. https://doi.org/10.31620/JCCC.06.20/13
Fadillah, D., & Chang, J. (2021). The Song #2019GantiPresiden and Political Communication in Simulacra Analysis. Jurnal ASPIKOM, 6(2), 292. https://doi.org/10.24329/aspikom.v6i2.935
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1787733
Fernando, J., Marta, R. F., & Sadono, T. P. (2019). Resolusi Konflik Melalui Model Pengampunan Vita Activa Arendt Dalam Komunikasi Generasi Muda Kalimantan Barat. Jurnal ASPIKOM, 4(1), 113. https://doi.org/10.24329/aspikom.v4i1.511
Grigaliunaite, V., & Pileliene, L. (2016). Emotional or rational? The determination of the influence of advertising appeal on advertising effectiveness. Scientific Annals of Economics and Business, 63(3), 391–414. https://doi.org/10.1515/saeb-2016-0130
Harry, H., Marta, R. F., & Bahruddin, M. (2022). Pemetaan Ideologi Performatif dan Represif dalam Video Dokumenter di Kanal Youtube: Sebuah Perspektif Multimodalitas Budaya Kota Lasem. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 8(01), 38–51. https://doi.org/10.33633/andharupa.v8i01.4727
Hartono, H., Luhur, W., Sasmoko, S., Setiadi, N. J., & Abdulah, A. A. (2021). Gender Stereotype Role In The Business Success Of Women Entrepreneurs In Indonesia. International Journal of Organizational Business Excellence, 2(1), 59–70. https://doi.org/10.21512/ijobex.v2i1.7149
Haßler, J., Kümpel, A. S., & Keller, J. (2021). Instagram and political campaigning in the 2017 German federal election. A quantitative content analysis of German top politicians’ and parliamentary parties’ posts. Information, Communication & Society, 1–21.
Jester, N., & Kang, P. (2021). COVID-19 pandemic: Is teenagers’ health in crisis? An investigation into the effects of COVID-19 on self-reported mental and physical health of teenagers in secondary education. Public Health in Practice, 2, 100099. https://doi.org/10.1016/j.puhip.2021.100099
Khrishananto, R., & Adriansyah, M. A. (2021). Pengaruh Intensitas Penggunaan Media Sosial Instagram dan Konformitas Terhadap Perilaku Konsumtif di Kalangan Generasi Z. Psikoborneo: Jurnal Ilmiah Psikologi, 9(2), 323. https://doi.org/10.30872/psikoborneo.v9i2.5973
Kim, H., & Sim, I. (2021). The Experience of Clinical Nurses after Korea’s Enactment of Workplace Anti-Bullying Legislation: A Phenomenological Study. International Journal of Environmental Research and Public Health, 18(11), 5711. https://doi.org/10.3390/ijerph18115711
Kristanti, E., & Marta, R. F. (2021). Persuasive and Educative Advertising Content of Quick Response Code Indonesian Standard in Pandemic Era. Jurnal Ilmu Sosial Dan Humaniora, 10(2), 301. https://doi.org/10.23887/jish-undiksha.v10i2.34474
Kurniawati, L. S. M. W. L. S. M. W., Marta, R. F., & Amanda, M. (2021). Utilization of COVID-19 Digital Media Literacy through the New habid Marble Online Game in Early Children. Journal Communication Spectrum, 10(2). https://doi.org/10.36782/jcs.v10i2.2142
Kusumawadani, V., Santoso, N. R., & Herawati, D. M. (2020). Youtube As a Media Expression of Transgender Women. ASPIRATION Journal, 1(May), 95–112. http://www.aspiration.id/index.php/asp/article/view/8
Maisuari, W. O. A. P. (2022). Bekal Makanan Kemasan PAUD sebagai Pemicu Perilaku Konsumtif Orang Tua Peserta Didik di TK Nurhikmah. IJEC Indonesian Journal of Early Childhood, 4(1), 134–144. https://doi.org/http://dx.doi.org/10.35473/ijec.v4i1.1293
Marta, R. F., Prasetya, A. A., Laurensia, B., Stevani, S., & Syarnubi, K. L. (2020). Imbalance Identity in E-Sports News Intersectionality on Covid-19 Pandemic Situation. Jurnal ASPIKOM, 5(2), 206. https://doi.org/10.24329/aspikom.v5i2.769
Marta, R. F., Riyanti, B. P. D., Suryani, A. O. O., Harry, Sandroto, C. W., & Wikantiyoso, B. (2022). Cultural Identification of Entrepreneurship Competency through Tampan Tailor Film based on Multimodality Perspective. Jurnal Komunikasi: Malaysian Journal of Communication, 38(1), 305–322. https://doi.org/10.17576/jkmjc-2022-3801-17
Marta, R. F., Syarnubi, K. L., Wang, C., Cahyanto, I. P., Briandana, R., & Isnaini, M. (2021). Gaining public support: Framing of esports news content in the COVID-19 pandemic. SEARCH Journal of Media and Communication Research, 13 no. 2(2), 71–86.
Nurzianti, R. (2022). The Effect of Islamic Financial Literacy on Consumptive Behavior of Students of Islamic Economics Study Program IAIN Takengon. Gorontalo Development Review, 5(1), 49. https://doi.org/10.32662/golder.v5i1.2025
Pohan, M., Azhar, M. E., Purnama, N. I., & Jasin, H. (2022). Model Perilaku Konsumtif Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Swasta Di Kota Medan. Owner, 6(2), 1498–1508. https://doi.org/10.33395/owner.v6i2.777
Pristianita, S., Marta, R. F., Mercedes, A., Nugroho Widiyanto, Y., & Febrianno Boer, R. (2020). Comparative analysis of online news content objectivity on Covid-19 between Detik.com and Kompas.com. Informatologia, 53(3–4), 127–139. https://doi.org/10.32914/i.53.3-4.1
Sari, N., Marta, R. F., Angreani, N., Harry, H., & Perkasa, M. I. A. (2021). Menakar Loyalitas Konsumen berdasarkan Persepsi Nilai dan Kepercayaan Merek Geprek Bensu. Soetomo Communication and Humanities, 2(2). https://ejournal.unitomo.ac.id/index.php/sch/article/view/4078
Septiarysa, L., Marta, R. F., & Agung, H. (2021). Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah. Jurnal Komunikasi Profesional, 5(5), 451–468. https://doi.org/https://doi.org/10.25139/jkp.v5i5.4125
Setiawan, J. H., Caroline, C., & Muharman, D. (2021). Content Analysis of Reader Comments about COVID-19 on Media Aggregator Line Today. ASPIRATION Journal, 2(1), 51–70. http://aspiration.id/index.php/asp/article/view/22
Soesatyo, N., & Rumambi, L. J. (2013). Analisa Credibility Celebrity Endorser Model: Sikap Audience Terhadap Iklan dan Merek serta Pengaruhnya Pada Minat Beli “Top Coffee.” Jurnal Manajemen Pemasaran, 1(2), 1–12.
Tan, Y., & Li, X. (2022). The impact of internet on entrepreneurship. International Review of Economics and Finance, 77, 135–142. https://doi.org/10.1016/J.IREF.2021.09.016
Tjajadi, O. P., Marta, R. F., & Engliana, E. (2021). Women’s Resistance on Instagram Account @singlemomsindonesia. JHSS Journal of Humanities and Social Studies, 5(2), 111–115. https://doi.org/https://doi.org/10.33751/jhss.v5i2.3710
Utami, A. D. V. (2021). Aplikasi Tiktok Menjadi Media Hiburan Bagi Masyarakat Dan Memunculkan Dampak Ditengah Pandemi Covid-19. MEDIALOG: Jurnal Ilmu Komunikasi, 4(1), 40–47. https://doi.org/10.35326/medialog.v4i1.962
Wang, C., Kerry, L., & Marta, R. F. (2021). Film distribution by video streaming platforms across Southeast Asia during COVID-19. Media, Culture and Society, 43(8), 1542–1552. https://doi.org/10.1177/01634437211045350
Yang, S., Wang, Y., Lee, Y., Lin, Y., Hsieh, P., & Lin, P.-H. (2022). Does Smartphone Addiction, Social Media Addiction, and/or Internet Game Addiction Affect Adolescents’ Interpersonal Interactions? Healthcare, 10(5), 963. https://doi.org/10.3390/healthcare10050963
Yusriyah, K., Fatoni, A., & Mansyur, M. A. (2020). Communication Networks Analysis on Information Dissemination of the Moving of Capital City From Jakarta to East Kalimantan. ASPIRATION Journal.
DOI: http://dx.doi.org/10.24329/aspikom.v8i2.1206
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License