ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER

Tuti Widiastuti Widiastuti

Abstract


This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.

Keywords


Elaboration Likelihood model, personal branding, twitter

References


Anggraeni, Novi, Mukarto Siswoyo, dan Farida Nurfalah. (2014). Strategi Public Relations dalam Mendukung pemasaran Pembangkit Listrik Nasional (PLN).Jurnal Komunikasi ASPIKOM, Volume 2 Nomor 3, Juli 2014, hal.206-220.

Bhattacherjee, Anol, and Clive Sanford. (December 2006).Influence Process for Information Technology Acceptance: An Elaboration Likelihood Model. MIS Quarterly Vol. 30 No. 4, hal. 805-825.

Databoks (22 November 2016). Indonesia Pengguna Twitter Terbesar Ketiga di Dunia.http://databoks.katadata.co.id/datapublish/2016/11/22/indonesia-pengguna-twitter-terbesar-ketiga-di-dunia, diakses 9 Juni 2017.

Flew (2005).New Media: An Introduction, 2nd Edition. New York: Oxford University Press.

Ginting, Magdalena Lestari. (2013). Pengaruh Interaktivitas Akun Twitter Perusahaan terhadap Efektivitas Komunikasi (Studi Analisis Isi Akun Twitter Perusahaan Samsung dalam Interaktivitasnya Mempengaruhi Penjualan). Surakarta: Universitas Sebelas Maret Surakarta.

Griffin, E.M.(2003). A First Look at Communication Theory.5th edition.Boston:McGraw Hill.

_________. (2010). A First Look at Communication Theory.8thedition.Boston:McGraw Hill.

Hadi, Ido Prijana. (2011).Pengguna Media Interaktif Sebagai Kenyataan Maya: Studi Resepsi Khalayak Suarasurabaya.net Sebagai Media Interaktif. Jurnal Komunikasi ASPIKOM, Volume 1, Nomor 2, Juli 2011, hal. 231-244.

Juju, Dominikus, dan Feri Sulianta. (2010). Branding Promotion with Social Networks. Jakarta:PT. Elex Media Komputindo.

Kertajaya, Hermawan.(2004). Positioning-Differensiasi-Brand; Memenangkan Persaingan dengan Segitiga. Jakarta: PT Gramedia Pustaka Utama.

____________. (2010). Grow with Character the Story. Jakarta: PT Gramedia Pustaka Utama.

Krippendorff, Klauss. (2006). Content Analysis: An Introduction to Methodology, 3rd Edition. Thousand Oaks, CA:Sage Publications Inc.

Kriyantono, Rachmat. (2007). Teknik Praktis Riset Komunikasi. Jakarta: Kencana.

Lestari, Gita. (2010). Evaluasi dan Perancangan Pesan dalam Iklan Jangan Merokok untuk Siswi SMA Melalui Metode Elaboration Likelihood Model.http://lontar.ui.ac.id/detail.jsp?id=20340723, diakses 28 Desember 2015.

Lien, N. (2001).Elaboration Likelihood Model in Consumer Research: A Review. Journal of Consumer Research.Volume 11 No.4.hal. 301-310.

McNally, David, and Karl D. Speak. (2002). Be Your Own Brand. San Fransisco: Berret Koehler Publisher, Inc.

McQuail.(2011). Teori Komunikasi Massa. Jakarta: Erlangga.

Pee, Loo Geok. (2012). Trust of Information on Social Media: An Elaboration Likelihood Model. International Conference on Information Resource Management (CONF-IRM).

Syaifuddin.(2013). Microblogging Sebagai Pembentuk Personal Branding (Analisis Isi Microblogging dalam Membentuk Personal Branding Akun Twitter Fahira Idris).JMA Vol. 18 No. 2 Oktober - November 2013, hal.116-140.

Terence, Shimp A. (2003). Periklanan Promosi, Aspek Tambahan, Komunikasi Pemasaran Terpadu.Diterjemahkan oleh Deyvani Sahrial dan Arikasani. Jakarta: Erlangga.




DOI: http://dx.doi.org/10.24329/aspikom.v3i3.107

Refbacks

  • There are currently no refbacks.


Jurnal ASPIKOM indexed by:
 
 
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License