The Television Existence in the Age of on-Demand Video Streaming

Hery Setiawan, Pawito Pawito, Andrik Purwasito


Television is a favorite mass media for some people; even watching television has become a mandatory ritual. Indeed, television shows have an impact on viewers. As technology develops and advances, television conditions change. This study aims to examine the current pattern of television use in Karanganyar City, Indonesia, in the era of popularity and increasing use of on-demand video streaming. This research is descriptive quantitative research. The research method used is a questionnaire survey, and the analysis was done using descriptive statistics. The results showed that the audience chose to watch television to seek information and entertainment. However, the Karanganyar audiences are not included in the heavy audience category. Their favorite programs are drama and news. For this reason, television programs must be educational and informative. The television must conduct a thorough evaluation so that other media do not drown out the use of television.


Social Gratification; Television Uses; Audiences; Television Program; Video Streaming

Full Text:



Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Bailey, K. D. (1994). Method of Social Research. New York: The Free Press.

Bruns, A., & Burgess, J. (2012). RESEARCHING NEWS DISCUSSION ON TWITTER: New methodologies. Journalism Studies, 13(5–6), 801–814.

Bungin, B. (2007). Sociology of Communication. Jakarta: Prenada Media Group.

Castro, D., Rigby, J. M., Cabral, D., & Nisi, V. (2021). The binge-watcher’s journey: Investigating motivations, contexts, and affective states surrounding Netflix viewing. Convergence, 27(1), 3–20.

Cavusoglu, H., Mishra, B., & Raghunathan, S. (2004). The effect of internet security breach announcements on market value: Capital market reactions for breached firms and internet security developers. International Journal of Electronic Commerce, 9(1), 70–104.

Cendra, R. (2016). Pengaruh Menonton Pertandingan Sepakbola Di Televisi Terhadap Perilaku Sosial Anak Dalam Bermain Sepakbola. Journal Sport Area, 1(1), 71.

Flayelle, M., Canale, N., Vögele, C., Laurent Karila, Maurage, P., & Billieux, J. (2018). Assessing binge-watching behaviors: Development and validation of the “Watching TV Series Motives” and “Binge-Watching Engagement and Symptoms” questionnaires. Computers in Human Behavior.

Greer, C. F., & Ferguson, D. A. (2014). Tablet computers and traditional television (TV) viewing: Is the iPad replacing TV? Convergence: The International Journal of Research into New Media Technologies, 1–3.

Griffin, E. (2012). A First Look at Communication Theory (8th editio). United States of America: McGraw-Hill Companies.

Hendriyani, Hollander, E., d’Haenens, L., & Beentjes, J. (2011). Children’s Television in Indonesia. Journal of Children and Media, 5(1), 86–101.

Littlejohn, S. (2002). Theories of Human Communication (7th editio). Albuquerque: Albuquerque.

Macdonald, I. (2015). Designing to engage a television audience: how are different media used in TV ident creation. Arts and the Market, 5(2), 139–153.

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: a methods sourcebook (third edit).

Moyer-Guse, E. (2008). Entertainment television and safe sex: Understanding effects and overcoming resistance.

Nazmi T. Al-Shalabi. (2016). Television and The Digital Revolution: A Chance for Survival. Mediterranean Journal of Social Sciences MCSER Publishing, 7(4), 572–575.

Ort, A., Wirz, D. S., & Fahr, A. (2021). Is binge-watching addictive? Effects of motives for TV series use on the relationship between excessive media consumption and problematic viewing habits. Addictive Behaviors Reports, 13, 100325.

Richter, T., Baum, S., Böhmer, S., Klemenjak, S., Roettgen, A., Stich, C., & Westerfeld, F. (2019). Digital Transformation In Higher Education: Selection, Test And Acquisition Of A Business Support System –Experiences From The Field And Lessons Learned. 12th ICERI 2019 Proceedings, 1826–1836.

Rohani, G. A. (2015). Pengaruh Televisi (Tv) Terhadap Aspek-Aspek Perkembangan Anak Usia 3-4 Tahun. Jurnal Pendidikan Anak, 4(2), 631–639.

Rozaq, M., Hastjarjo, S., & Slamet, Y. (2021). How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies ? Jurnal ASPIKOM, 6(2), 345–359.

Rubenking, B., & Bracken, C. C. (2018). Binge-Watching: A Suspenseful, Emotional, Habit. Communication Research Reports, 35(5), 381–391.

Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37–51.

Salaudeen, M. A., & Onyechi, N. (2020). Digital media vs mainstream media: Exploring the influences of media exposure and information preference as correlates of media credibility. Cogent Arts and Humanities, 7(1).

Sendjaja, S. D. (1994). Teori Komunikasi. Jakarta: Universitas Terbuka.

Steiner, E., & Xu, K. (2020). Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research. Convergence, 26(1), 82–101.

Strömbäck, J., Tsfati, Y., Boomgaarden, H., Damstra, A., Lindgren, E., Vliegenthart, R., & Lindholm, T. (2020). News media trust and its impact on media use: toward a framework for future research. Annals of the International Communication Association, 44(2), 139–156.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Sundar, S. S., & Limperos, A. M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting & Electronic Media, 57:4(November 2014), 504–525.

Suryadi, I. (2013). Kajian Perilaku Menonton Tayangan Televisi dan Pendidikan Literasi Media pada Remaja. Academica, 974(1), 973–986.

Sutaryo. (2005). Sosiologi Komunikasi, Perspektif Teoritik. Yogyakarta: Arti Bumi Intaran.

Warmerdam, L., Smit, F., Van Straten, A., Riper, H., & Cuijpers, P. (2010). Cost-utility and cost-effectiveness of Internet-based treatment for adults with depressive symptoms: Randomized Trial. Journal of Medical Internet Research, 12(5).

Wilkins, K. G. (2009). Hong Kong television: Same as it ever was? In C. Zhu, Y. & Berry (Ed.), TV China. Bloomington. In Indiana University Press.

Wood, E., Senn, C. Y., Desmarais, S., Park, L., & Verberg, N. (2002). Sources of information about dating and their perceived influence on adolescents. Journal of Adolescent Research, 17(4), 401–417.

Zurbriggen, E. L., & Morgan, E. M. (2006). Who wants to marry a millionaire? Reality dating television programs, attitudes toward sex, and sexual behaviors. Sex Roles, 54(1–2), 1–17.



  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Web Analytics